What Does a Girl Have to Do to Get Moyoco Anno’s Autograph These Days?

There are reasons why I’ve never been to an anime convention outside of California. Number one: it’s expensive. Number two: it’s even more expensive if I don’t crash with local folks I know or share a hotel room with them. Number three: I don’t know a lot of people outside of California (except online) and it’s hard to impose on folks who you only know through the internet. Also cons are just more fun when you’re with good friends.

But even if I wanted to go to NYCC at the very last minute this year, I can’t. I signed up for a certification course at a local community college that has it’s first class -you guessed it- right in the middle of NYCC. Attendance is mandatory at all classes or else you fail. That’s okay, I can live without going to NYCC. There usually aren’t any major attractions for me…

So, of course, Vertical Inc. and NYCC announces that Moyoco Anno, only one of my favorite mangaka of all time, is coming this year. And they announce it well after I’ve signed up for the damn certification course. Desk, meet my head. Pillow meet my tears.

Okay, okay. Fine. This has happened before and you’ve lived. (Natsume Ono at TCAF, on not only Mother’s Day, but on the day before a much-anticipated trip to Vienna.) It’ll suck, but maybe you can  get someone to get her autograph for you. That would be a nice consolation prize, right? Yeah! I’ll post it to Twitter and offer to pay people for their time getting me my autograph.

No dice. One friend of a friend offered to get it if he “had the time.” Well, that’s not the point of me trying to pay you to get it! *Sigh*

Okay, I’ll try Facebook? A college friend offers, but then we find out that you have to get tickets at 8 A.M. for the signing and she is, of course, unwilling. (Edit: An inside source at Vertical Inc. tells me you have to get the tickets from the Vertical booth or at the Moyoco Anno panel, not at the 8 am giveaway listed on the NYCC site. Maybe there is hope for me?) Can’t say I blame her, I refuse to do the same for friends at SDCC. (But then again, most of the friends who want me to get stuff like Derpy Hooves don’t offer financial incentives.)

So now? I have no idea. It seems like, in the end, I will not get to meet Moyoco Anno or get her autograph. Goodness knows if she’ll ever come back to a U.S. con, considering how often her work gets published stateside. And, considering how many West Coast publishers there are that bring mangaka to West Coast cons, it’s unlikely that the cost of getting to meet Moyoco Anno will go down.

I will spend the entirety of next weekend crying inside.

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All About Manga Just Turned Three, So It’s Time to End This Hiatus

It occurred to me a few days ago that the third anniversary of this blog was coming up and I’d been on hiatus way longer than I intended.

I am glad that I gave myself a break though, it’s been a much crazier summer than I expected. Not only was I battling a serious bout of depression, but I moved to a new place with my boyfriend, adopted a dog and dealt with the death of three relatives, one of whom I was very close with. In between all that, there were cons to go to, a wedding in the middle of one of those cons on the other side of the state, relatives demanding my attention, disruptive religious holidays and work. God, I really hope that the cool autumn breeze coming in makes my life a little more chill.

Excuse me while I gloat about how cute my baby puppy is…

I don’t know exactly what my next manga-centric posts will be about. Perhaps I will refine my manga reviewing skills since I’ve received some work as a manga reviewer for a pop-culture magazine. (I’ll let you know where to find them once everything’s published.) I also plan to start work on a comic that’s been ruminating in my head for a while and a otaku cooking site, the URL of which I’ve been paying for the last year and some change. I’ve no idea yet, but I intend to take a relaxed approach. I’ve been reading just as much as I did before the hiatus, so it’s not like I’ve left manga for good.

And to all my readers who are still around after all this time: Thanks for your continued support and love. 🙂

 

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TOKYOPOP: Past, Present and Future at Anime Expo

Hi everyone!

If you’re attending Anime Expo this year, I’ll be on the TOKYOPOP: Past, Present and Future panel Saturday night, 7 P.M., in LP 4 (that’s LACC 411.) I’ll be helping Stu Levy explain what happened to TOKYOPOP in 2011, what we’re doing now and what the future holds. It will be my first time on an official industry panel, so I’m a bit nervous!

We’ll have news, trivia, giveaways and a few surprises! It will be a great panel, especially for Hetalia and Bizenghast fans, so I’ll hope you’ll join us, even if you weren’t originally planning to. Hope to see you there!

In other news: Yes, I’m working for TOKYOPOP again! It’s been great fun so far. If you’re following the @TOKYOPOPManga page on Twitter, that’s me!

In blog news: I really have to apologize again for the long, post-less periods. My life has been topsy-turvy with a move, two sudden deaths and other stressful situations eating away my energy. I hope to return to a more normal blogging schedule in late July after San Diego Comic-Con.

-Daniella

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What are Your Plans for Free Comic Book Day?

Or as I like to call it: GEEK WEEKEND 2012!

Seriously, ever since the Avengers  movie franchise has started up, the weekend of Free Comic Book Day has been super-awesome.

Last year, I saw Thor, went to FCBD at Meltdown Comics and shopped at TOKYOPOP’s Garage Sale down on Wilshire and Fairfax. Obviously the TOKYOPOP Garage Sale was a one time thing and it actually made me pretty sad (my first job out of college!), but it was a great weekend all in all.

This year, I’m going to have a tea party with a bunch of my geeky girl friends, then we’ll head on down to FCBD at Meltdown. I already saw The Avengers last night with my SO (Oh my goodness, it was fantastic! I want to see it again!) and I’m helping TOKYOPOP resurrect its manga publishing biz in a limited capacity. (We announced new releases of Hetalia: Axis Powers earlier this week.) Yaaaaaaaay!

Enough about me, what are your plans for the geek equivalent of Super Bowl Weekend?

Cross-posted to LadiesBuyingComics.tumblr.net.

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MMF: Viz Signature Needs More Marketing

This post is a part of a larger discussion, called the Manga Moveable Feast, about the Viz Signature line and its titles, hosted this month by Kate Dacey of the Manga Critic. Check out the introduction post for a short history of the Signature line and the archive for more blog posts on each of its titles!

Let’s start off with the facts: Literary manga seems to be becoming more popular these days. More and more, manga publishers that didn’t used to publish seinen are taking risks with titles for older audiences. The fact that these publishers are placing their bets on manga that used to have poor sales records in the U.S. might have something to do with the existence of Viz’s Signature/SigIkki line, and all the online experimentation Viz did with that.

There’s only one problem: The Viz Signature line has lost a lot of its fizz.

Where, oh, where has SigIkki.com gone? Oh, where, oh, where could it be?

Sure,Viz is still invested in Signature titles and releasing volumes steadily, but there haven’t been a lot of new licenses within the Viz Signature line. Most likely, the line got a small financial boost from the anime adaption of Natsume Ono’s House of Five Leaves being streamed online. Thus, some of the most recent licenses have been her one-shots Tesoro and La Quinta Camera.

One-shots are not very risky, however, especially for a line that used to put up half of its current line up online for free until December, 2011. You see what I mean, right? Viz Signature titles, while very, vocally loved by their small fan-base, do not sell gangbusters.

Luckily, I think there’s a fairly simple solution to the Viz Signature line’s woes. More very, very targeted marketing.

To comic book stores.

I know! I know! This seems like a horrible idea! Comic book stores! Those bastions of evil where manga is, generally speaking, shunned by the majority of patrons as stupid.

But here’s the thing: Viz Signature line titles are a showcase of how broad, meaningful and not “stupid” manga can be. There’s something in Viz Signature for practically everyone (excluding kids, perhaps.) And if you take the time to study what’s popular in nerd culture right now, you’d see that there are more than a few Viz Signature titles that one could easily place in the hands of fans who “just like Tezuka/Urasawa/Takahashi stuff” or even The Walking Dead fans. Because really, this is stuff that a lot of comic-reading adults out there could enjoy if they got the right recommendation. Or even if they were just on the right shelves.

Maybe if you like this...

Obviously, this would take more time, money and effort than what Viz is currently willing  to put forth. And while I respect the fact that they’ve put the majority of their Signature/SigIkki stuff on their e-reader apps, I doubt it brings the manga many more readers. (Too many steps in the way, like knowing the company exists and knowing they publish titles you like.) It seems to me that a little good, old-fashioned boldness needs to happen to get the word out about these titles.

...You might like this manga. Maybe?

So, I would like to propose that one way to get more people interested in the Signature line would be to start teaching comic book shop employees about the diversity of manga, with a little more focus on the diversity of seinen. Educate them and get them interested different kinds of more mature manga titles, even if those manga titles are from another company. The more they become interested, the more likely they’ll read and recommend Viz Signature manga to their customers. Then help the employees decide which books might best fit their customer base, and they do the rest.

Sure, Viz could go a more traditional route and just send out more press releases, maybe put a few advertisements on non-manga sites. But I feel like a lot of readers are a bit too biased for that. They need recommendations from people they trust.

One of the worst ideas behind manga publishing, I think, is the lack of energy when it comes to publishers expanding their existing, fanatic reader base. Yeah, Naruto is only going to appeal to a certain audience and it makes bucket loads of money compared to Saturn Apartments. But that doesn’t mean Saturn Apartments can’t reach beyond the already devoted, manga-reading audience.

Slice of life in space! Sure, it looks like your typical anime with the huge eyes and the cutesy characters, but there's a deep, very touching story behind all that!

Yes, it’s going to take precious, precious money away from a company that may be having a hard time of making it. Yes, there are no guaranteed sales here. But is it worth a try, in the long term, to expand manga readership? I think it absolutely is. There’s no other way this industry is going to survive. Even if Viz only did this with Barnes & Noble, it would still be a worthwhile effort to convince the chain to stock more of their Signature stuff. Then it would be seen by more and more readers, perhaps flipped through. There would at least be more of a chance that these books are sold. (Assuming they aren’t wrapped, which some of them would have to be.)

Really, this is one of the larger problems I see with the industry. Casual manga fans don’t even know that some of their most anticipated titles have been published or licensed. Since they don’t follow publishers or distributors closely, how else are they going to find out about new titles than in a comic book shop or chain bookstore? Word of mouth cannot always be counted upon. This happens to me constantly as the uber manga aficionado among a sea of casual fans. I’m more than happy to share my knowledge, but it’s alarming how many people don’t hear about new titles. And if casual manga fans don’t know what’s being published, how will new or non-fans find their way?

This does, of course, cause the problem of potentially overstocking a book that won’t sell. But the idea of educating store owners about what’s out there for grown-up readers would be to help them find manga that they want to sell to their customers, not just keeping up with the bestseller’s list and what the kids want to buy. Not just stocking everything Viz puts out each month. Not even just stocking the whole Signature line. Just what the staff wants to sell and thinks would work best for their shop.

Smart manga like the Viz Signature line really need a smart plan to help them find their audience. With any hope, Viz will once again pick up their adventurous, experimental spirit and let the Signature line shine once again.

Posted in manga, opinion | Tagged , , , , , , , , | 17 Comments

The Perfect Manga Editing Scenario

You’ll have to forgive me for this post, it may seem a little off-balance because it’s part-rant, part-nostalgia for me. I also point fingers, but please be aware that more than one company is guilty, and most of the time they’re only guilty because they need to save time and money. Erica Friedman of Okazu has also talked about this point, but how it affects manga production as whole.

The perfect manga editing scenario no longer exists, as far as I know. The last time anything came close for me was in October 2010. But more about that later…

The perfect scenario happens when a script comes back from the adapter (and there is a separate adapter, and they are very good) about six or seven months before print date. This essentially gives the editor at least three whole months to get this puppy done before print deadlines, which are usually three months in advance of the street date.

That gives the editor a good amount of time to spend on the script edit, which is incredibly important. A good script edit and/or a good letterer means way less work in the long run. A bad script edit and/or a bad letterer can cause major problems for the editor later on, but this is the perfect scenario! The letterer is top-notch and knows how to read the instructions left on the script, even if it’s not a great script edit. Even better, the potential lettering problems don’t need to be explained to the letterer in detail. The perfect-scenario letterer will look at how the lettering was done in Japanese and replicate it to the best of their ability.

Of course, there are always little things that any one in the production pipeline doesn’t notice at first. Perhaps the adapter forgets to fix a clunky phrase, the editor doesn’t catch some inconsistencies, the letterer misses a line that should be in a different font. But this is to be expected, no manga comes out perfect on the first round of lettering. That’s what copy-editing is for. In our perfect scenario, there are at least four rounds of copy-edits unless a series turns out not to have too many errors. (Sometimes you just don’t need to copy-edit a manga that much. I find this happens a lot with series that have a lot of sound effects and very little dialogue.) At least one round of copy-editing is done by a separate copy-editor, to catch any little mistakes the editor fails to see.

In the perfect situation here, however, there are two copy-editors.The main editor of the book gets at least two or three rounds of copy-edits before finalizing everything. Four if the book really needs it. Once the covers are checked, the final quality check arrives about two days before it’s due and there is enough time to finish it without it conflicting with other assignments. The result, three months or so later, is your typical volume of manga. There aren’t many editing errors that most readers would notice. Perhaps a few sticklers find a phrase to be too awkward for their taste or think a line has been poorly translated, but the general public is happy with your work. (Although not necessarily the work of the mangaka.)

Like I said, I haven’t come close to this perfect scenario since October 2010. Back then, I was editing for TOKYOPOP and things were decent. We edited everything by hand, on printed sheets of paper. This, of course, was awesome and awful at the same time. Awesome because we had physical trail and physical examples of our work to keep. Awful because of the amount of paper used, and the amount of trips I had to take to the office just to pick up and return my assignments.

Unsurprisingly, TOKYOPOP moved to a digital system in November 2010. However, the big problem wasn’t the switch to digital, I found. It was the outsourcing of lettering to a company in a non-English speaking country and a restriction on the number of copy-edits we could do.

It was a rough transition. The letterers there had a little experience with us because they had done the initial layout of our books from our scripts, but getting them to understand our corrections process was tough. I put out one of my worst books to date, and while I’m partially to blame (the translator’s script being put in instead of my edited script was my fault,) higher ups denied me the chance to fix that mistake.

Since I couldn’t get the book re-lettered, get an extension or do more copy-edits, I wound up putting every single line of the correct script into the computer. It took a very long time and I nearly worked right through Thanksgiving. And then the book came back to me and almost nothing was fixed. I had tried to make some concessions so the letterer would not have to re-do everything, but it was clearly too much for them to handle. The book went to print with a lot of errors and I wanted to cry with shame. Not only was it one of my books, but it was by one of my favorite mangaka. One of the mangaka who had gotten me really into manga as teenager. The only way I could cheer myself up was to tell myself that I’d done absolutely everything possible, and committed to memory everything I learned how to do better during the next rounds of editing.

The next few months were still rough, but eventually the editors and the outsourced letterers found a sort-of happy medium. (Now, I really prefer the digital editing system. It’s much faster and much more freeing for me, as someone who travels a lot.) The only problem with this was that the lettering always came back late, forcing the editors to really push the printer’s deadline.

Then TOKYOPOP switched where the lettering was outsourced to in order to combat the deadline problem, but the change in letterers made things worse. The new letterers didn’t know how to read our scripts, had no experience laying out our scripts, didn’t know any English and didn’t know what to do during the copy-editing process. I was relieved that the final month of TOKYOPOP books I worked on were never published. The problems were just that serious.

After the shutdown, I haven’t worked for too many clients, but unfortunately I’m still seeing a loss of interest in the editing process. Routinely, I don’t get more than one copy-edit and no quality check, which I find ridiculous because it means I’m not the last one to look over a manga before it gets re-lettered once again. This leaves an opening for the letterer to misinterpret any of my corrections. (Sorry, letterers, it’s true. But it’s also not your fault, you’re just trying to do your job.) So basically, I get no guarantee that all the work I just did and was paid for holds up to my standards at all. The only time I can check is when it comes to print, and oftentimes I find my corrections not being made. This means that both my script-edit and my copy-edit are reduced to rough guidelines, not strict standards. And a few times -some very sad times for me- I haven’t been allowed to copy-edit the book at all. The results speak for themselves.

It just makes me mad. Sure, the publisher might be more to blame for not allowing for a better editing process, but my name is on there. This means that I’m also to blame to the public, some of whom think that I’m also responsible for changing company policy. Even worse, potential clients reading might think I don’t do good work. But I want to do good work, I want my manga to be as perfect as I could possibly ever make it. What kind of manga fan would I be if I didn’t want that? What kind of professional would I be? Not the kind with a job in the industry, I think.

There are piecemeal solutions, like making myself go over a script-edit or a copy-edit a few more times before turning it in. While I try do to those things when deadlines allow it, those aren’t real solutions to me. More rounds means I get time to refresh my mind while the letterer works on my corrections, then I can come back to the series and read it as a fan. This really helps the voice and the flow of things. I’ll admit these aren’t my strongest points as an editor, but I’ve no doubt I’ll get better with more practice. If I ever get the chance again.  More rounds also means a copy-editor comes in and takes a look at the manga. And while a main editor is necessary to make final decisions and keep things consistent, more eyes on a book is always better.

What sucks even more is the lack of power I have as a freelancer. I’m not there to tell my clients how to run their companies, but I am there to do my job. And it’s been a long time since I felt like I’ve truly done my job. I feel utterly shackled by this inability to oppose anyone, even in the name of personal pride and quality.

It’s high time for someone to destroy the manga-editing status quo because the status is not quo.

Posted in Discussion, manga, opinion | Tagged , , , , , | 9 Comments

All About Manga on Semi-Hiatus

As you can probably judge by my absence as of late, I haven’t been too into manga blogging as of late.

This is mostly because I’ve somewhat run out of good ideas, but also largely because of mounting personal problems that I can no longer ignore.

Thus, I’ve decided it’s best to put All About Manga on a semi-hiatus, meaning I’ll post when inspiration hits or when I want to participate in a manga blogging event like the Manga Movable Feast.

I am determined to continue, no matter how slowly, with my manga blogging, but worrying about not getting posts out does not make the process enjoyable for both myself and my readers. Not to mention the fact that I’ve got enough other stuff to stress over as it is.

Thanks for your understanding, everyone.

P.S. Can someone start a clock to see how long it takes me to whip up a good post after I publish this one? 😀

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